Regulatory coverage
Wherever you advertise,
we know the rules.
Solas checks your marketing against the advertising rules of each market you operate in, alongside your own brand policies. Here is where we work today.
Where we work
Markets and regulators.
Choose a vertical, then a region. Each market lists the regulators we track and the key policies Solas checks your marketing against.
Vertical 01
iGaming
Betting, casino and lottery advertising, from bonus terms to safer gambling messaging.
UK and Europe
5 markets
United Kingdom
GBRegulators
- UKGCGambling Commission
- ASAAdvertising Standards Authority
- FCAFinancial Conduct Authority
Key policies
CAP and BCAP Codes, LCCP social responsibility rules, FCA financial promotions rules
Denmark
DKRegulators
- DGADanish Gambling Authority (Spillemyndigheden)
- DCODanish Consumer Ombudsman
Key policies
Gambling Act marketing provisions, Marketing Practices Act
Greece
GRRegulators
- HGCHellenic Gaming Commission
Key policies
Gaming advertising regulation and responsible gambling requirements
Romania
RORegulators
- ONJNNational Gambling Office
Key policies
Gambling advertising rules and licensing conditions
Serbia
RSRegulators
- GCAGames of Chance Administration
Key policies
Law on Games of Chance advertising provisions
United States
32 markets
Applies in every state
No federal gambling advertising rulebook. The FTC Act bans unfair or deceptive ads nationwide, and most operators follow the AGA Responsible Marketing Code for Sports Wagering: 21+ audiences only, no college partnerships, no "risk-free" bets.
Every state with live online betting is listed below. Wisconsin has legalised tribal mobile betting and will be added at launch.
Arizona
AZRegulators
- ADGArizona Department of Gaming
Key policies
Online sports betting. Event wagering advertising rules: no targeting under-21s, no misleading bonus claims, 1-800-NEXT-STEP helpline on ads.
Arkansas
ARRegulators
- ARCArkansas Racing Commission
Key policies
Online sports betting. Casino Gaming Rules on sports wagering advertising, age and responsible gaming messaging.
Colorado
CORegulators
- CDOGColorado Division of Gaming
- LGCCLimited Gaming Control Commission
Key policies
Online sports betting. Sports Betting Rule 7: 21+ audience, no "risk-free" or "free" claims unless genuinely free, clear bonus terms.
Connecticut
CTRegulators
- DCPDepartment of Consumer Protection, Gaming Division
Key policies
Online sports betting and online casino. No ads aimed at under-21s or on college campuses, no "free" or "risk-free" unless no cost, problem gambling helpline.
Delaware
DERegulators
- DSLDelaware State Lottery Office
Key policies
Online sports betting and online casino. Lottery-run market: age-gating, responsible gaming messaging and fair bonus disclosure.
Florida
FLRegulators
- Seminole TribeGaming compact operator
- FGCCFlorida Gaming Control Commission
Key policies
Online sports betting. Tribal compact market: 21+ audience, responsible gaming messaging, statewide illegal-gambling enforcement.
Illinois
ILRegulators
- IGBIllinois Gaming Board
Key policies
Online sports betting. Sports Wagering Act and IGB rules: no ads targeting minors, responsible gaming messaging, accurate promotional terms.
Indiana
INRegulators
- IGCIndiana Gaming Commission
Key policies
Online sports betting. IGC advertising rules: 21+ audience, 1-800-9-WITH-IT helpline, no misleading odds or bonus claims.
Iowa
IARegulators
- IRGCIowa Racing and Gaming Commission
Key policies
Online sports betting. IRGC rules: ads must not target under-21s and must carry responsible gaming messaging.
Kansas
KSRegulators
- KRGCKansas Racing and Gaming Commission
- Kansas LotteryLottery operator of record
Key policies
Online sports betting. Advertising must not target minors, must include help resources and disclose material promotional terms.
Kentucky
KYRegulators
- KHRGCKentucky Horse Racing and Gaming Corporation
Key policies
Online sports betting. 18+ market: no ads aimed at minors, problem gambling helpline, clear bonus terms.
Louisiana
LARegulators
- LGCBLouisiana Gaming Control Board
Key policies
Online sports betting. Parish-by-parish approval, no ads targeting minors, responsible gaming messaging.
Maine
MERegulators
- GCUGambling Control Unit
Key policies
Online sports betting. Online casino legal, launch pending. Strict rules: no ads aimed at under-21s, no influencers or celebrities who appeal to minors, no college marketing.
Maryland
MDRegulators
- MLGCAMaryland Lottery and Gaming Control Agency
- SWARCSports Wagering Application Review Commission
Key policies
Online sports betting. COMAR advertising rules: no "risk-free" claims, no college partnerships, 21+ audience.
Massachusetts
MARegulators
- MGCMassachusetts Gaming Commission
Key policies
Online sports betting. 205 CMR 256: no "risk-free" language, no college marketing, limits on affiliates and ad frequency.
Michigan
MIRegulators
- MGCBMichigan Gaming Control Board
Key policies
Online sports betting and online casino. Lawful Sports Betting Act and Internet Gaming Act rules: 21+ audience, helpline messaging, no misleading bonus claims.
Missouri
MORegulators
- MGCMissouri Gaming Commission
Key policies
Online sports betting. Amendment 2 market: no ads targeting under-21s, responsible gaming messaging, clear promotional terms.
Nevada
NVRegulators
- NGCBNevada Gaming Control Board
- NGCNevada Gaming Commission
Key policies
Online sports betting. In-person registration for mobile accounts. Regulation 5 advertising and responsible gaming rules.
New Hampshire
NHRegulators
- NH LotteryNew Hampshire Lottery Commission
Key policies
Online sports betting. Single-operator lottery market: age-gating and responsible gaming messaging.
New Jersey
NJRegulators
- DGEDivision of Gaming Enforcement
- CCCCasino Control Commission
Key policies
Online sports betting and online casino. N.J.A.C. advertising rules: 1-800-GAMBLER, no targeting under-21s or self-excluded players, no "risk-free" claims.
New York
NYRegulators
- NYSGCNew York State Gaming Commission
Key policies
Online sports betting. 9 NYCRR advertising rules: no "risk-free" or "free bet" claims without cost disclosure, no college targeting, helpline on every ad.
North Carolina
NCRegulators
- NCLCNorth Carolina Lottery Commission
Key policies
Online sports betting. No ads targeting under-21s or college campuses, no "risk-free" claims, helpline messaging.
Ohio
OHRegulators
- OCCCOhio Casino Control Commission
Key policies
Online sports betting. Ohio Admin. Code advertising rules: no "free" or "risk-free" claims, no college targeting, 1-800-589-9966 helpline.
Oregon
ORRegulators
- Oregon LotteryOregon State Lottery
Key policies
Online sports betting. Lottery-run market: age-gating and responsible gaming messaging.
Pennsylvania
PARegulators
- PGCBPennsylvania Gaming Control Board
Key policies
Online sports betting and online casino. 58 Pa. Code: 1-800-GAMBLER, no targeting under-21s or self-excluded players, clear bonus terms.
Rhode Island
RIRegulators
- RI LotteryRhode Island Lottery
- DBRDepartment of Business Regulation
Key policies
Online sports betting and online casino. State-run market: age-gating and responsible gaming messaging.
Tennessee
TNRegulators
- SWCSports Wagering Council
Key policies
Online sports betting. SWC rules: no ads targeting under-21s or on college campuses, helpline messaging, accurate promotional terms.
Vermont
VTRegulators
- DLLDepartment of Liquor and Lottery
Key policies
Online sports betting. No ads aimed at under-21s or on college campuses, responsible gaming messaging.
Virginia
VARegulators
- Virginia LotteryVirginia Lottery Board
Key policies
Online sports betting. Virginia Lottery rules: no college ads, no targeting under-21s, helpline on ads.
West Virginia
WVRegulators
- WVLCWest Virginia Lottery Commission
Key policies
Online sports betting and online casino. Lottery rules: 1-800-GAMBLER, age-gating, clear bonus terms.
Wyoming
WYRegulators
- WGCWyoming Gaming Commission
Key policies
Online sports betting. WGC rules: no ads targeting minors, responsible gaming messaging.
Washington, DC
DCRegulators
- OLGOffice of Lottery and Gaming
Key policies
Online sports betting. DCMR rules: 21+ audience, responsible gaming messaging, accurate promotional terms.
Latin America
2 markets
Brazil
BRRegulators
- SPASecretariat of Prizes and Betting
- CONARNational Advertising Self-Regulation Council
Key policies
SPA betting advertising ordinances, CONAR betting annex
Argentina (Buenos Aires City)
ARRegulators
- LOTBALotería de la Ciudad de Buenos Aires
Key policies
LOTBA advertising and responsible gaming rules
Asia-Pacific
1 market
Australia
AURegulators
- ACMAAustralian Communications and Media Authority
- Ad StandardsAANA Wagering Advertising Code
- State regulatorse.g. Liquor & Gaming NSW
Key policies
Broadcasting gambling ad restrictions, AANA Wagering Code, state inducement rules
Vertical 02
Financial services
Banking, lending, payments, investments and crypto-asset promotions, checked against conduct and advertising rules.
North America
2 markets
United States
USRegulators
- SECSecurities and Exchange Commission
- FINRAFinancial Industry Regulatory Authority
- CFPBConsumer Financial Protection Bureau
- FTCFederal Trade Commission
Key policies
SEC Marketing Rule (Rule 206(4)-1), FINRA Rule 2210 communications with the public, Regulation Z (Truth in Lending) advertising rules, UDAAP, FTC Endorsement Guides
Canada
CARegulators
- CIROCanadian Investment Regulatory Organization
- CSACanadian Securities Administrators
- FCACFinancial Consumer Agency of Canada
Key policies
CIRO rules on advertisements, sales literature and correspondence, NI 81-102 sales communications, Financial Consumer Protection Framework, Canadian Code of Advertising Standards
UK and Ireland
2 markets
United Kingdom
GBRegulators
- FCAFinancial Conduct Authority
- ASAAdvertising Standards Authority
Key policies
FSMA s21 financial promotion restriction, COBS 4 and CONC 3 promotion rules, Consumer Duty, FG24/1 finfluencer guidance, CAP Code
Ireland
IERegulators
- CBICentral Bank of Ireland
- CCPCCompetition and Consumer Protection Commission
- ASAIAdvertising Standards Authority of Ireland
Key policies
Consumer Protection Code (revised 2025), Consumer Credit Act 1995, ASAI Code
European Union
26 markets
Applies in every EU member state
MiFID II Article 24 and Delegated Regulation 2017/565 (fair, clear and not misleading), Consumer Credit Directive (EU) 2023/2225, Unfair Commercial Practices Directive, MiCA marketing rules for crypto-assets, Cross-border Distribution of Funds Regulation and ESMA guidelines on marketing communications, PRIIPs
National rules for each member state are listed below. Ireland is listed with the UK.
Austria
ATRegulators
- FMAFinancial Market Authority
Key policies
Securities Supervision Act (WAG 2018), Consumer Credit Act (VKrG)
Belgium
BERegulators
- FSMAFinancial Services and Markets Authority
- NBBNational Bank of Belgium
Key policies
Royal Decree of 25 April 2014 on marketing financial products to retail clients, Code of Economic Law Book VII
Bulgaria
BGRegulators
- FSCFinancial Supervision Commission
- BNBBulgarian National Bank
Key policies
Markets in Financial Instruments Act, Consumer Credit Act
Croatia
HRRegulators
- HANFACroatian Financial Services Supervisory Agency
- HNBCroatian National Bank
Key policies
Capital Market Act, Consumer Credit Act
Cyprus
CYRegulators
- CySECCyprus Securities and Exchange Commission
- CBCCentral Bank of Cyprus
Key policies
Investment Services Law 87(I)/2017, CySEC marketing communications circulars
Czechia
CZRegulators
- CNBCzech National Bank
Key policies
Capital Market Undertakings Act, Consumer Credit Act
Denmark
DKRegulators
- DFSADanish Financial Supervisory Authority
- DCODanish Consumer Ombudsman
Key policies
Executive Order on good business practice for financial undertakings, Marketing Practices Act
Estonia
EERegulators
- EFSAFinantsinspektsioon
Key policies
Securities Market Act, Creditors and Credit Intermediaries Act
Finland
FIRegulators
- FIN-FSAFinancial Supervisory Authority
- KKVConsumer Ombudsman
Key policies
Investment Services Act, Consumer Protection Act (consumer credit)
France
FRRegulators
- AMFAutorité des marchés financiers
- ACPRPrudential Supervision and Resolution Authority
Key policies
Monetary and Financial Code, AMF marketing doctrine, ACPR advertising recommendations, Influencer Law 2023-451
Germany
DERegulators
- BaFinFederal Financial Supervisory Authority
Key policies
Securities Trading Act (WpHG) s63, BaFin MaComp, Civil Code consumer credit rules, Price Indication Ordinance (PAngV)
Greece
GRRegulators
- HCMCHellenic Capital Market Commission
- BoGBank of Greece
Key policies
Law 4514/2018 (MiFID II), consumer credit rules
Hungary
HURegulators
- MNBMagyar Nemzeti Bank
Key policies
Investment Services Act, Consumer Credit Act
Italy
ITRegulators
- CONSOBCommissione Nazionale per le Società e la Borsa
- BdIBanca d'Italia
Key policies
Consolidated Law on Finance (TUF), CONSOB Intermediaries Regulation, Banca d'Italia transparency provisions
Latvia
LVRegulators
- LBLatvijas Banka
- PTACConsumer Rights Protection Centre
Key policies
Financial Instrument Market Law, Consumer Rights Protection Law
Lithuania
LTRegulators
- LBBank of Lithuania
Key policies
Law on Markets in Financial Instruments, Consumer Credit Law
Luxembourg
LURegulators
- CSSFCommission de Surveillance du Secteur Financier
Key policies
Law of 5 April 1993 on the financial sector, CSSF circulars on marketing
Malta
MTRegulators
- MFSAMalta Financial Services Authority
Key policies
Investment Services Act, MFSA Conduct of Business Rulebook
Netherlands
NLRegulators
- AFMDutch Authority for the Financial Markets
- DNBDe Nederlandsche Bank
Key policies
Financial Supervision Act (Wft), Decree on Conduct of Business Supervision (BGfo), Dutch Advertising Code
Poland
PLRegulators
- KNFPolish Financial Supervision Authority
- UOKiKOffice of Competition and Consumer Protection
Key policies
Act on Trading in Financial Instruments, Consumer Credit Act
Portugal
PTRegulators
- CMVMSecurities Market Commission
- BdPBanco de Portugal
Key policies
Securities Code, Banco de Portugal rules on advertising banking products
Romania
RORegulators
- ASFFinancial Supervisory Authority
- BNRNational Bank of Romania
Key policies
Law 126/2018 on financial instrument markets, GEO 50/2010 on consumer credit
Slovakia
SKRegulators
- NBSNárodná banka Slovenska
Key policies
Securities Act, Consumer Credit Act
Slovenia
SIRegulators
- ATVPSecurities Market Agency
- BSBanka Slovenije
Key policies
Market in Financial Instruments Act, Consumer Credit Act
Spain
ESRegulators
- CNMVNational Securities Market Commission
- BdEBanco de España
Key policies
CNMV Circular 2/2020 on advertising investment products, Banco de España Circular 4/2020 on advertising banking products
Sweden
SERegulators
- FIFinansinspektionen
- KOSwedish Consumer Agency
Key policies
Securities Market Act, Consumer Credit Act, Marketing Act
Australia and New Zealand
2 markets
Australia
AURegulators
- ASICAustralian Securities and Investments Commission
- ACCCAustralian Competition and Consumer Commission
Key policies
ASIC RG 234 advertising financial products, Design and Distribution Obligations (RG 274), National Consumer Credit Protection Act, ASIC Act misleading conduct provisions, INFO 269 finfluencer guidance
New Zealand
NZRegulators
- FMAFinancial Markets Authority
- ComComCommerce Commission
- ASAAdvertising Standards Authority
Key policies
Financial Markets Conduct Act 2013 fair dealing rules, Credit Contracts and Consumer Finance Act, Fair Trading Act 1986, Advertising Standards Code
How coverage works
Three layers, one answer.
Every asset is checked against all three layers for the market it will run in. Each flag cites the rule behind it, so your team knows what to change and why.
01
Market rules
Regulator requirements and advertising codes for each jurisdiction, kept current in Policy Vault as guidance changes.
02
Your policies
Brand guidelines, safer gambling commitments and internal sign-off rules, written in your own words.
03
Your decisions
Past approvals and rejections from your reviewers, so the same question gets the same answer every time.
Operating somewhere else?
Tell us which markets you need. We add new jurisdictions to Policy Vault as our customers expand.