We are delighted to announce a major new partnership with global entertainment-technology giant, Super Technologies (Super).
The partnership brings together two organizations with the shared ambition to set the highest possible standard for responsible, and compliant marketing, while giving teams the confidence to move at the speed that modern marketing demands.
It represents an important evolution in how large, international operators approach marketing compliance.
As betting and gaming businesses operate across more markets, channels and languages, maintaining consistently high standards becomes increasingly complex. Solas AI platform gives Super the ability to review all their content against the relevant regulatory requirements, policies and standards for each market in seconds.
Crucially, it allows potential issues to be identified earlier and remediated before being signed-off.
That means less friction between marketing and compliance, fewer unnecessary rounds of review and greater confidence that campaigns are being developed correctly from the outset.
Compliance from the start
The partnership reflects a simple principle at the heart of the Solas platform, the best time to identify a compliance issue is before it becomes one.
Solas enables marketing teams to review creative as it is being developed, understand potential compliance concerns and address them before submitting assets for final approval.
Compliance teams retain oversight and control, while spending less time repeatedly identifying issues that could have been addressed earlier in the process.
For organisations operating across multiple jurisdictions and languages, this approach also creates greater consistency in how marketing standards are applied across teams and markets.
The result is not less compliance. It is better compliance, embedded earlier, applied more consistently and designed to work with marketing rather than against it.
CEO, Neil Dillon commented: "Super partnering with us is a hugely important moment for our team. They are an outstanding operator with an international footprint, a strong culture of innovation and a clear commitment to maintaining the highest standards in everything they do.
By bringing technology, regulatory intelligence and human expertise together, we can help marketing teams move with greater confidence while giving compliance teams the visibility and control they need. For us, that's the gold standard for modern marketing compliance.
Regulation is becoming more complex, marketing is becoming faster and the volume of content businesses produce continues to grow. We believe that speed and accuracy do not have to be a trade-off. To have an organisation of Superbet's calibre share that vision and choose Solas to help deliver it is a tremendous endorsement of what we're building."
Chris Binham, VP Compliance, Super added: "Maintaining the highest standards of marketing compliance is fundamental to how we operate, as we maintain a firm commitment to ensure a safe and responsible entertainment space for our customers. As our business and marketing activity continue to grow and evolve, we want compliance to be an integral part of the creative and marketing process from the very beginning.
Solas gives our teams the technology to support that approach across different markets and languages, helping us maintain consistency while enabling marketing and compliance to work more effectively together."
About Super Technologies
Super Technologies, simply known as Super, is a global technology company dedicated to building the future of entertainment and fan-centric experiences. With commercial operations across Brazil, Belgium, Greece, Poland, Romania, and Serbia, as well as technology hubs in Spain, the Netherlands, Croatia, Romania and Brazil, Super is shaping the future of play on a global scale while engaging with millions of customers worldwide. Super is committed to the highest standards of compliance, safety, and responsibility. The company is an active Board Member of the European Gaming & Betting Association (EGBA) and part of the International Betting Integrity Association (IBIA).
For more information visit www.super.xyz.