Marketing compliance can't sit downstream of the data any more. It has to be built into the workflow from the moment content is created.
The Gambling Regulatory Authority of Ireland's new quarterly returns never mention marketing, but they'll still tell the regulator a lot about it. Remote betting licensees now report:
- Accounts returning after self-exclusion
- Reactivated and new verified accounts
- Deposit limit changes
- Betting by sport and in-play
A Quarterly Record of What Your Marketing Did
Set against a campaign calendar, that's a quarterly record of what your marketing did. A jump in reactivations points to win-back offers. A football or in-play surge lines up with sponsorship and live ads.
Why Accuracy Matters
The person signing the return must make all reasonable enquiries that it's accurate. False or misleading returns are a criminal offence.
The Solas Compliance team